The 5 Deadly Online Marketing Sins You Need to Avoid

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Here’s the 5 Deadly Online Marketing Sins You Need to Avoid Have you noticed a decline in your online sales lately? Do you think there’s something wrong with your online marketing strategies? If you’ve answered yes to both questions, then it’s time for a revamp. It is highly possible that your business is barely thriving because you made several online …

9 Ways to Generate Colossal Blog/Website Traffic in 2015

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So if your blogging in 2014 you probably understand that it a necessity to have traffic. No Traffic = No Leads = Less Sales and that’s just not good for anyone especially if you have or are promoting high quality offers. So to help with this I have compiled a list of 9 techniques you can start using today to …

The Future of Content Marketing: Integration, Optimization and Participation

In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project.

Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some marketers’ top needs. According to Altimeter Group, 60% of surveyed marketers said that content creation was a top need while 53% named distribution. That means it’s time for organizations to begin looking outside of their marketing teams for content co-creation partners and to improve content promotion at the same time.

But how does an optimized, socialized and co-created content program work?

CMW Lee OddenHere’s the good news! In September, TopRank Marketing CEO Lee Odden will be presenting at Content Marketing World on the the benefits of using a participative and integrated approach to content creation and promotion.  As a preview, I interviewed Lee to get his insight into the future of content marketing as well as some sage advice for marketers that want to explore the benefits of participation marketing with content.

[Be sure to stay tuned at the end of this post for an opportunity to win a free pass to Content Marketing World]

#1 – What are some important changes on the horizon for content marketing, and what can marketers begin doing today to prepare?

To prepare an effective content experience, marketers will need to emphasize their ability to understand customers.

Read full article here: http://www.toprankblog.com/2015/08/participation-content-marketing-cmworld/

Related Article: 6 Effective Content-Curation Tools That Will Save You Time